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Strategy Mar 4, 2026 Promotional products aren't just freebies you hand out at trade shows and hope for the best. 85% brand recall at a cost per impression as low as a tenth of a cent – digital ads manage just 9%, according to research from the Advertising Specialty Institute. The difference between promotional merchandise that drives results and items that end up in the bin comes down to planning. Therefore, when used strategically, they're one of the most cost-effective marketing …