Promotional badges printed full colour with your logo
Promotional custom badges put your company logo or message on attendees, staff, customers and supporters for a low unit cost. Businesses, charities and schools order custom badges in bulk for giveaways at events and conferences, fundraising campaigns, new product launches and staff wearing a campaign message. The range runs from small 25mm lapel-size button badges to 100mm statement badges, with pin and magnet backs.
Every order includes a free mockup and an artwork proof, so you see your badge before anything is printed. Browse the badges below, then request a quote or ask for a free mockup.
Why promotional badges work for events and campaigns
Promotional custom made badges suit events and campaigns because the unit cost is low and people wear them where others can see them.
- A low cost per badge makes them cost effective in large quantities, so you can hand one to every attendee at large events such as a conference, festival or sporting event
- People pin them to bags, lanyards and jackets, so your logo or message is seen around the venue and builds brand recognition after the event is over
- A full colour digital print covers the whole badge face, so logos, photos and slogans reproduce cleanly in vibrant colour
- Badges are light and flat, which makes them simple to post out with fundraising packs and mail campaigns
For charities, schools and community organisations, custom made badges are an easy way to add brand visibility to an awareness day or appeal, and they sit well alongside other promotional products and merchandise in a campaign pack.
They sit in our wider giveaways range alongside lapel pins, stickers, event wristbands and lanyards, so one order can cover a whole event or appeal.
Choosing promotional badge sizes, backs and print options
Pick your badge by size first, then by the back. The range comes in two shapes: round button badges from 25mm to 100mm in diameter and one 65 x 45mm oval.
- 25mm to 37mm: a small logo worn on a lapel or lanyard
- 44mm to 58mm: room for most event and campaign artwork
- 65mm to 100mm, including the 65 x 45mm oval: space for a slogan, photo or longer message
Most promotional badges in the range are pin-on button badges, and the imported Round and Oval lines have a silver metal back. The 32mm steel badge (packed 100 per bag) has a safety pin on a plastic base, and you can add an optional 300 grams per square metre (GSM) two-sided printed backing card for retail or mail-out packs. The 58mm Fridge Magnet Button Badge uses a strong ND magnet fastener, so it stays on the fridge at home long after the event.
Then choose between the two main lines. The Button Badge series from 25mm to 100mm is Australian made, while the Button Badge Round and Oval lines are imported. The Australian-made series also supports variable data printing, so you can customise each badge in one run with a different name, number or image. That suits name badges for staff and conference attendees, plus sports teams and competition entries. Tell us the size and back you're after and we'll point you to the right line.
Why order promotional badges with Brand Surge
We're Australian owned. When you order custom badges with us, you get:
- A free mockup and proof before anything is printed
- Our price match guarantee: find it cheaper, we'll match it
- Badge lines made in Australia
- Free metro delivery on custom button badge orders
- No additional cost for up to three designs on the Australian-made series
All our custom made badges are produced to order, with standard production starting from 5 working days. Delivery timing is confirmed when you order, so give us your event date and we'll confirm what's achievable.
Request a quote or a free mockup to get started.
Promotional badge FAQs
Minimum order quantities start from as little as 100 units, though the exact number varies by badge line and size. Need fewer than that? Ask the team – we can sometimes accommodate smaller runs too. If you need several sizes, list each size and quantity in one quote request and we'll confirm the minimum order requirement for each.
Production turnaround times depend on the badge line and quantity, with standard production starting from 5 working days. Delivery after despatch is estimated at 1–2 business days to Sydney, Melbourne and Brisbane and 2–5 business days to Adelaide, Perth and Canberra. If your next event has a fixed date, include it with your order and we'll confirm what's achievable.
Vector artwork in EPS, AI, SVG or PDF is ideal for custom printed badges, but send what you have and our team will check it. Tell us the badge size and we'll confirm the print area. You approve a free mockup and proof before printing.
Yes, on the Australian-made Button Badge series. Variable data printing puts a different name or image on every badge from a file you supply, so it works well for name badges, and you can include multiple designs in one run. For other lines, list your designs in a quote request and we'll confirm what's possible.
The Button Badge series from 25mm to 100mm is made in Australia. The Button Badge Round and Oval lines are imported. If Australian made matters to your organisation, tell us and we'll point you to the right line.
