Promotional Products & Merch Ideas Blog

Event Marketing Aug 12, 2026 Promoting a conference means reaching the right audience across your owned channels, borrowing reach from people who already have their attention, and converting that interest into registrations. Most guides stop at the registration page. This one runs through to the moment delegates walk in, because the signage, the lanyards and the satchels are promotion too – they're what makes an event shareable and what turns attendees into next year's word of mouth. P …

Small Business 12 Aug, 2026 The best promotional items for a small business are the ones people actually use. Not the cheapest, not the most impressive – the ones that end up on a desk, in a gym bag or on branded keyrings instead of in a drawer. That sounds obvious. It isn't how most businesses buy. And there's good evidence for it: when PPAI asked more than 3,400 consumers why they'd thrown branded merchandise away, 38% said it wasn't useful and only 27% said it was poor quality. Usef …

Strategy Mar 4, 2026 Promotional products aren't just freebies you hand out at trade shows and hope for the best. 85% brand recall at a cost per impression as low as a tenth of a cent – digital ads manage just 9%, according to research from the Advertising Specialty Institute. The difference between promotional merchandise that drives results and items that end up in the bin comes down to planning. Therefore, when used strategically, they're one of the most cost-effective marketing …